By September, the number fell to 85% in the U.S. Opens a new window (89% globally) opted out from being tracked. For obvious reasons, online advertisers such as Facebook, data brokers, and many third-party advertising networks opposed the initiative.īut as expected, it proved to be a major hit with users, 98% of those in the U.S. This is why Apple’s App Tracking Transparency (ATT) initiative, that rolled out with the iOS 14.5 in April, was wholeheartedly welcomed by iOS users.
User tracking through mobile apps has been a serious privacy concern for years. Called App Tracking Protection, the tool comes more than six months after iPhone users got the ability to block companies and app developers from tracking them. With the newly launched App Tracking Protection, users of the world’s most widely used mobile platform now have the ability to block app tracking that allows online advertisers, data brokers, and third-party advertising networks to create Internet users’ digital profiles.Īndroid users have reason to rejoice now that DuckDuckGo, the developer of the privacy-focused browser and search engine of the same name, has released a new tool to block third party trackers. DuckDuckGo has made good on its plans to introduce a feature for Android that blocks ad trackers.
0 kommentar(er)
